This collaborative project with Cristina Haba reimagines traditional Valencian culture through a fresh, design-forward merchandise line aimed at younger audiences. I developed the concept and co-created the illustrations, drawing inspiration from the city's most beloved symbols (paella, the Fallas festival, horchata, and iconic buildings) each represented as individual items that together form a cohesive and recognisable emblem of Valencia.

The designs incorporate playful visuals and local language expressions to create a sense of authenticity and connection. Our goal was to move beyond typical souvenirs and offer something original, modern, and meaningful products that resonate with those who appreciate thoughtful design and cultural storytelling.

Branding | Visual identity | Merchandising | Graphic Design