Overview
Rastro is a tequila brand born from the land and shaped by craft. Named after the Spanish word for “trail” or “trace,” Rastro embodies the journey from agave to spirit. With smoky undertones and a bold, earthy personality, the brand speaks to those who value authenticity, quality, and modern craftsmanship.

Creative Direction
The branding was designed to reflect Rastro’s raw and elemental nature. Inspired by the textures of the agave fields and the transformation through fire, the visual identity blends organic motifs with contemporary typography. The palette is grounded in earthy tones, with accents that evoke smoke, soil, and sun.

Design Elements
Logo: A bold, modern wordmark that balances ruggedness with refinement.
Typography: Clean, sans-serif fonts paired with distressed textures to evoke the artisanal process.
Imagery: Visuals highlight the journey “from earth to ember,” emphasizing the craft and soul behind each bottle.
Packaging: Minimalist yet impactful, featuring strong contrasts and tactile finishes that invite touch and exploration.

Taglines
Follow the trail. Taste the craft.
From earth to ember.
Where smoke meets soul.

Outcome
The brand identity positions Rastro as a premium, story-driven tequila for a modern audience. It captures the spirit of tradition while embracing bold design, making it stand out in a competitive market.


Branding | Visual identity | Merchandising | Graphic Design | Art Direction