The challenge

This launch introduced a new product with a very different personality from the company’s usual offer. The client needed a campaign that felt playful, fresh and bold enough to stand apart while staying aligned with the brand. The challenge was to create something visually striking that would work across social media, digital platforms and print, and to introduce video animation to a brand that had never used it before.

My approach

I proposed a campaign built around a fun and quirky visual direction that highlighted the product’s unique traits. To bring this to life, I introduced an animated storytelling approach for social media. I developed the full concept, created detailed storyboards for the animation series and produced an initial animated video to establish the visual and narrative tone.

Alongside the animation work, I designed all supporting assets for digital promotion, social media posts and printed materials. Everything was created to feel cohesive, energetic and instantly recognisable.

The work

The campaign combined lively visuals, simple storytelling and accessible humour:

• Full launch concept built around a playful creative idea

• Storyboards for multiple animations

• A hero animation produced as the first asset for approval

• Social media assets including posts, reels, banners and motion‑friendly layouts

• Digital materials for internal and external promotion

• Print collateral for retail and event touchpoints

The animated style gave the product a distinctive personality and created a new visual language for the brand.

The outcome

The campaign was a success from launch week. The product sold out within its first seven days on the market and the animated approach became a new standard for future brand campaigns. The launch stood out for its clear personality, strong storytelling and the refreshing tone introduced through animation.